Defining the November Campaign Slogan
In an article published in the New York Times today, author Tim Roehmer asks what the pussilient Democrats will do to show some leadership and define the issues instead of once again letting the Republicans take the ball and run as they sit back and react, eyes blinking like lizards in the sunlight.
He suggests giving them a campaign slogan and writes:
In January, President Bush's adviser Karl Rove outlined the issues he believes will lead Republican candidates to victory in November: national security, the economy and taxes, and the courts. Democrats cannot allow Republicans to define the terms of the debate. Instead, they should take a page from history and from a different Karl.He goes on to suggest the slogan, Had Enough? Vote Democratic! It sums up the feeling of the country right now.
In 1946, Karl Frost, an advertising executive, suggested a simple slogan to the Massachusetts Republican Committee: "Had Enough? Vote Republican!" Frost recognized that these simple words could unite his national party and blame its opponents, who controlled Congress, for causing or failing to solve the many problems facing the country, including meat shortages, economic difficulties and labor unrest. The strategy worked: in 1946, both houses of Congress flipped.
Sixty years later, Democrats would be smart to turn Karl Frost's slogan on Karl Rove's strategy.
The Demos need to get back in the ring and come out swinging instead of being on the defensive.
Here are some "variations on a theme"campaign ads that I would like to see.